On 12th February 1947 , Christian Dior presented his first collection and dreamed of reviving the joy , femininity , elegance that women have been deprived of during wartime .
The Dior style created a shock , an outright revolution . Instantly dubbed the "New Look" , it sparked unprecedented excitement , unique in the history of fashion .
A tribute to the exceptional savoir-faire that still characterises the House of Dior today , the So Dior exhibition opens with a journey to the heart of excellence in the Haute Couture ateliers , followed by a tour of the exceptional craftsmanship that makes up every part of the Dior world .
So Dior exhibition - hosted by Harrods - also focuses on Dior the couturier - perfumer , starting with Miss Dior , his very first fragrance created in 1947 , with Natalie Portman as the modern - lady face of its fresh beauty - see below the dress Natalie wore in the Miss Dior ad ! Then J'adore , whose famous amphora - shaped bottle evokes the femininity of the silhouettes the couturier adored . The predominance of gold recalls the refinement of the Hall of Mirrors at Versailles , the unforgettable setting around Charlize Theron , the icon of this precious perfume - see below the dress Charlize wore it in the J'adore advertisment !
And what could be more Dior than Lady Dior , the iconic handbag whose name pays homage to the Princess of Wales , its most exceptional ambassador .
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